Aveda Trend Report: Backstage at Christian Siriano Fall/Winter 2011

February 12, 2011

Aveda Trend Report: Backstage at Christian Siriano Fall/Winter 2011. Aveda lead stylist Antoinette Beenders created graceful waves using Aveda Damage Remedy Daily Hair Repair, Aveda Air Control Hair Spray, and Aveda Control Force Firm Hold Hair Spray at the Christian Siriano Fall/Winter 2011 Fashion Week show.

“The Christian Siriano hair for this season is sinuous and matte—beautiful waves that are neither too beachy nor too glam. It’s pretty in the simplest way.” — Antoinette Beenders for Aveda

HAIR STEP BY STEP BY ANTOINETTE BEENDERS FOR AVEDA:

1. Apply Aveda Damage Remedy Daily Hair Repair to damp hair to repair and protect from heat styling. Blow dry straight with a Mason Pearson brush.

2. Use a fine-tooth comb to create a center part, dividing the hair into two sides. Loosely braid each side and secure at the ends with elastics. Spray with Aveda Air Control Hair Spray for light hold.

3. Starting at the top of each braid, apply a few seconds of gentle pressure with a flat iron. Section by section, move slowly down so that the entirety of each braid has been pressed.

4. Gently pinch the sides of each braid between the thumb and forefinger and tug gently to loosen.

5. Remove the elastics and use fingers to loosen the curl. To create a soft wave, brush lightly with a Mason Pearson brush and set the look with Aveda Control Force Firm Hold Hair Spray.

AVEDA PRODUCTS USED

Aveda Damage Remedy Daily Hair Repair

Aveda Air Control Hair Spray

Aveda Control Force Firm Hold Hair Spray

Q: What was your inspiration for this look? How did you collaborate with the designer to create the look?

“Christian’s collection was inspired by the graceful beauty of orchid flower petals. We wanted a hair style that captures that natural elegance.” — Antoinette Beenders for Aveda

Q: How could a woman achieve this look on her own?

“This look is very easy to recreate and works for anyone with a little length to their hair. To protect hair from heat damage, use a small amount of Aveda Damage Remedy Daily Hair Repair on damp hair and blow dry straight. Then make two braids, one on each side of the head, and spray with Aveda Air Control Hair Spray for light hold. Use a flat iron to gently set each braid, pressing small sections from top to bottom. Finally, undo the braids, loosen waves with your fingers, and set the look with Aveda Control Force Firm Hold Hair Spray.” — Antoinette Beenders for Aveda

Q: What is the inspiration for your collection? What is the look you are capturing?

“My collection this season is inspired by intricately beautiful details found in plant life, like the petals of a Dracula orchid. That concept led to stunningly detailed patterns and glamorous eveningwear.” — Christian Siriano

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